Aviga builds marketplace platforms — from local service marketplaces to global freelance platforms and product exchanges. We understand the chicken-and-egg problem and build for both sides.
Separate buyer and seller registration flows, profile completion, verification (ID, bank account), and onboarding nudges for both sides.
Elasticsearch-powered search with filters, geolocation-based matching, and recommendation algorithms that improve with usage data.
Stripe Connect for marketplace payments — split payments, escrow, platform commission, and automated payouts to providers.
Identity verification (Onfido/Persona), review and rating systems, dispute resolution tools, and fraud detection rules.
Calendar availability, time slot booking, buffer times, cancellation policies, and automated reminders.
We design for cold start from day one: geographic focus (launch in one city), seeded supply (manually onboard first providers), incentive mechanics (free for providers until demand exists), and content marketing to attract early buyers. The technical side is easy — the go-to-market is what matters most.
A marketplace connects independent buyers and sellers (you facilitate, but don't own inventory). E-commerce is you selling your own products. Marketplaces require handling multiple sellers' payments, reviews of each seller, and trust mechanisms between strangers — which is significantly more complex technically.
We use Stripe Connect, which handles payment splitting natively. When a buyer pays $100, Stripe can automatically route $80 to the seller's Stripe account and $20 to your platform account — minus Stripe fees. Payouts can be instant, daily, weekly, or monthly based on your business model.
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